Subvista Qualitative Research
Inspiring change with meaningful insight. Blending analysis with creativity.
Subvista Qualitative Research

Subvista offers rigorous qualitative research for any application, with deeper insights delivered by advanced interview techniques and immersive data analysis. With a unique blend of academic training and many years of design consultancy, Subvista helps clients find a clear direction with incisive research tailoring, ingenuity and real breadth of project management.

My qualitative expertise is firmly rooted in a passion for interviewing and data-lead strategies that can be used to explore, explain or evaluate your current situation. Accordingly, I highly value collaborative relationships with participants and endeavour to create research contexts that are conducive to sharing ideas and difference of opinion. Performing my own transcription creates a deeper understanding for your project, whilst working independently enables a more honest relationship with clients and participants alike.

Comprehensive training in qualitative methods and applied psychology are combined with design consultancy to ensure a practical approach, helping better relations with other research managers and creative professionals. Naturally, I abide by the Market Research Society Code of Conduct and have ethically worked with individuals and groups in diverse contexts.

Subvista provides:
Bespoke research design and planning
Qualitative data analysis
Focus groups, depths, telephone and online interviews
Creative surveys and questionnaires
Participant recruitment
Market and social research
Branding, design and communications
Subvista Qualitative Research

Research should be a catalyst for change or an important process for verification. Whilst the internet offers many advantages, I firmly believe direct human interaction is unparalleled and recommend one never assumes one knows what other people think until you have the right conversation. My aim is to help clients achieve their overall objectives by delivering the relevant insight.

Focus groups are proven naturalistic methods for gaining new ideas and feedback about products, services, social issues and other concepts. Their synergistic atmospheres are explicitly used to generate new knowledge. With wide ranging applications, they are highly economical research tools because they explore different ideas in one session. Through deeper reflection and shared experience, participants often realise some very subliminal ideas.

With a wealth of experience in small group dynamics I can ensure an effective moderating style which helps people articulate their views. Whether you need focus groups for breadth of knowledge or deeper insight, I offer the relevant expertise. More crucially, I know when and how to alter my own interaction in order to balance the dynamics between myself and the emerging information. I prefer, and recommend, conducting interviews in relaxed environments but have also established relationships with local viewing facilities and prestigious venues for clients who require more formal spaces.


Subvista Qualitative Research